Yummy or too sour? Honest Company Inc (HNST) Stock

Loop Capital raised the price target for the Honest Company Inc (NASDAQ:HNST) stock from “a Hold” to “a Buy”. The rating was released on June 25, 2024, according to finviz. The research report from Alliance Global Partners has initiated the stock to Buy, with a price target set at $5.75. The stock was downgraded by Telsey Advisory Group, who disclosed in a research note on March 17, 2023, from Outperform to Market Perform and set the price objective to $2. In their research brief published June 09, 2022, Loop Capital analysts downgraded the Honest Company Inc stock from Buy to Hold with a price target of $3.

The latest trade, Performances and Moving Averages give us the following Picture

The firm’s stock price fluctuated 11.76% within the last five trades and 26.67% within the last 30 trades, which was a significant change from the beginning of this year. Despite the fact that the share price increased 9.86% in the last 6 months and -6.38% was subtracted to its value over the previous 3 months. HNST stock is trading at a margin of 17.56%, 15.33% and 20.16% apart from the 20-Day, 50-Day and 200-Day Simple Moving Average prices.


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As of the close of trading, HNST deals in the Consumer Defensive domain. The stock is trading -33.95 percent below its 52-week high and 204.72 percent above its 52-week low. For example, looking both at the price and the high and low measurements of 52 weeks will give you a clearer picture of the direction the price is heading. The firm’s Weighted Alpha is 41.66. A positive weighted alpha indicates the firm has done well over the course of the year, whereas one below 0 indicates that the firm has done poorly.

What Does Honest Company Inc’s Profitability and Valuation Ratios Tell Us About the Stock?

With regard to the profitability of the company, the operating margin is currently at -3.70 percent and the profit margin is -6.27 percent, and the company has reported a gross margin of 32.62 percent. The profit margin, also known as the revenue ratio or gross profit ratio, is an efficiency figure used to estimate the business’s profitability by comparing net income and sales. The higher the number, the more profits are generated for the company and vice versa.

The stock’s market cap achieved a total value of $318.61 million as of the last trading session. Market capitalization is the total value of all outstanding shares of a corporation and it is used to measure a company’s market value. Forward price-to-earnings is calculated using predicted earnings for the next financial year’s P/E determination. The stock has achieved an effective Price-to-Sales Ratio of 0.92 that mirrors the cost to be found for sales by the market. The firm managed a Price-to-Book ratio of 2.52, which equates the market value of a stock with its book value.

Is Insider Trading a Real Thing?

Almost all investors and traders prefer to invest in shares controlled by the management of a corporation as a management company will be more likely to run the business itself and to never conduct things against the management’s desires and will always try to do what is best for their shareholders. Currently, 33.74 percent of Honest Company Inc shares are owned by insiders, and 38.80 percent are held by financial institutions. Barton Katherine, the Chief Growth Officer at Honest Company Inc (HNST) has sold 67,930 shares of firm on May 21 ’24 at a price of $2.77 against the total amount of $0.19 million. In another inside trade, Vernon Carla, Chief Executive Officer of Honest Company Inc (NASDAQ:HNST) sold 43,317 shares of the firm on May 21 ’24 for a total worth of $0.12 million at a price of $2.77. An inside trade which took place on May 21 ’24, SVP, Enterprise Dev. & Strat. of Honest Company Inc Sternweis Thomas sold 10,047 shares of firm against total price of $27830.0 at the cost of $2.77 per share.

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