Harley-Davidson Inc (HOG) Stock Rated Neutral by Citigroup

Citigroup has recently reiterated Harley-Davidson Inc (HOG) stock to Neutral rating, as announced on January 23, 2025, according to Finviz. Earlier, on January 21, 2025, Morgan Stanley had reduced the stock rating, setting a price target of $33 for HOG stock. Robert W. Baird also reiterated Neutral rating with a price target of $36. Additionally, Robert W. Baird reduced Neutral rating on October 2, 2024, with a target price of $40. Morgan Stanley analysts, in their report published on April 23, 2024, also resumed Overweight rating for Harley-Davidson Inc’s stock. Analyst ratings are significant because they provide insights into stock performance expectations, influencing investor decisions and market sentiment.

Harley-Davidson Inc (HOG) Stock Trading Recap

On Monday, Harley-Davidson Inc (HOG) stock saw a decline, ending the day at $26.47 which represents a decrease of $-0.59 or -2.18% from the prior close of $27.06. The stock opened at $26.61 and touched a low of $25.6 during the day, reaching a high of $26.77. The volume of shares traded was 5.43 million exceeding the average volume of 1.51 million.


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HOG Stock Performance and Moving Averages

In recent trading, Harley-Davidson Inc (HOG) stock price has shown some volatility, fluctuating -6.86% over the last five trades and -12.15% over the past 30 trades. This represents a notable shift from earlier in the year. Over the last six months, the stock has risen by -27.48%, and it has plunged by -17.85% in the previous three months. Currently, HOG is trading at -7.16%, -13.87%, and -22.47% relative to its 20-Day, 50-Day, and 200-Day Simple Moving Averages, respectively.

As of the latest trading close, HOG, a Consumer Cyclical sector stock, is trading -40.06% below its 52-week high but remains -2.00% above its 52-week low. The Average True Range (ATR) (14 days) of 0.88 highlights the stock’s average volatility, providing insight into how much the price typically fluctuates. This measure is crucial for understanding potential price swings and assessing overall market risk.

Harley-Davidson Inc’s Profitability and Valuation Ratios

Harley-Davidson Inc’s profitability metrics reveal financial health. The company currently boasts an operating margin of 9.07% and a profit margin of 10.77%, with a gross margin of -27.48%. The profit margin, also known as the revenue ratio or gross profit ratio, measures how efficiently a company converts sales into net income; higher margins indicate greater profitability.

In terms of valuation, Harley-Davidson Inc’s market capitalization stands at $3.37 billion. Market cap represents the total value of all outstanding shares and is a key indicator of a company’s market value. The stock’s price-to-earnings (P/E) ratio is 5.97, assessing the company’s valuation relative to its earnings. The forward P/E ratio, which uses projected earnings for the next financial year, is 6.72. Additionally, the Price-to-Sales Ratio is 0.61, reflecting the market’s valuation of the company’s sales, while the Price-to-Book Ratio is 0.98, comparing the market value to the company’s book value.

Understanding Insider Trading

Investors often prefer to invest in shares held by company insiders, as management is typically more aligned with the company’s success and shareholder interests. Currently, insiders own just 0.72% of Harley-Davidson Inc (HOG)’s shares, while financial institutions hold 96.02%.

Notable insider trades include Sylvester Maryrose, Director at Harley-Davidson Inc (HOG), who sold 4278 shares on Oct 30 ’24, at $32.25 each, totaling $0.14 million.

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