CFRA has recently raised Booking Holdings Inc (BKNG) stock to Buy rating, as announced on February 18, 2025, according to Finviz. Earlier, on November 27, 2024, Robert W. Baird had initiated the stock to Outperform, setting a price target of $5850. Truist also initiated Hold rating with a price target of $4100. Additionally, Cantor Fitzgerald initiated Neutral rating on September 5, 2024, with a target price of $3590. Jefferies analysts, in their report published on September 4, 2024, also reduced Hold rating and set a price target of $4350 for Booking Holdings Inc’s stock. Analyst ratings are significant because they provide insights into stock performance expectations, influencing investor decisions and market sentiment.
Booking Holdings Inc (BKNG) Stock Trading Recap
On Tuesday, Booking Holdings Inc (BKNG) stock saw a decline, ending the day at $4353.41 which represents a decrease of $-97.62 or -2.19% from the prior close of $4451.03. The stock opened at $4400.01 and touched a low of $4308.02 during the day, reaching a high of $4429.44. The volume of shares traded was 0.40 million exceeding the average volume of 0.26 million.
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BKNG Stock Performance and Moving Averages
In recent trading, Booking Holdings Inc (BKNG) stock price has shown some volatility, fluctuating -11.13% over the last five trades and -10.93% over the past 30 trades. This represents a notable shift from earlier in the year. Over the last six months, the stock has risen by 16.67%, and it has plunged by -17.67% in the previous three months. Currently, BKNG is trading at -11.35%, -10.33%, and -0.62% relative to its 20-Day, 50-Day, and 200-Day Simple Moving Averages, respectively.
As of the latest trading close, BKNG, a Consumer Cyclical sector stock, is trading -18.43% below its 52-week high but remains 36.90% above its 52-week low. The Average True Range (ATR) (14 days) of 147.42 highlights the stock’s average volatility, providing insight into how much the price typically fluctuates. This measure is crucial for understanding potential price swings and assessing overall market risk.
Booking Holdings Inc’s Profitability and Valuation Ratios
Booking Holdings Inc’s profitability metrics reveal financial health. The company currently boasts an operating margin of 31.97% and a profit margin of 24.78%, with a gross margin of 16.67%. The profit margin, also known as the revenue ratio or gross profit ratio, measures how efficiently a company converts sales into net income; higher margins indicate greater profitability.
In terms of valuation, Booking Holdings Inc’s market capitalization stands at $142.86 billion. Market cap represents the total value of all outstanding shares and is a key indicator of a company’s market value. The stock’s price-to-earnings (P/E) ratio is 25.16, assessing the company’s valuation relative to its earnings. The forward P/E ratio, which uses projected earnings for the next financial year, is 17.83. Additionally, the Price-to-Sales Ratio is 6.02, reflecting the market’s valuation of the company’s sales.
Understanding Insider Trading
Investors often prefer to invest in shares held by company insiders, as management is typically more aligned with the company’s success and shareholder interests. Currently, insiders own just 0.25% of Booking Holdings Inc (BKNG)’s shares, while financial institutions hold 92.87%.
Notable insider trades include Pisano Paulo, CHIEF HUMAN RESOURCES OFFICER at Booking Holdings Inc (BKNG), who sold 170 shares on Nov 22 ’24, at $5165.70 each, totaling $0.88 million. On Aug 27 ’24, Pisano Paulo, CHIEF HUMAN RESOURCES OFFICER, sold 100 shares for $3887.61 each, amounting to $0.39 million. Additionally, on Aug 15 ’24, D’Emic Susana sold 858 shares at $3614.70 each, generating $3.10 million.
